Last week, I invited the small business owner, Sarah, who sells handmade candles, to join me as she spent three hours writing one Facebook ad. She tinkered with headlines, second-guessed every word, and still wasn't certain it would work.
Here's the thing: ad copy doesn’t have to be torture anymore.
From product launches to seasonal sales to testing new audiences, AI can help you craft conversion-driven ads faster than your morning coffee gets cold. But only if you know how to prompt it right.
AI touches the real world
Broader audiences normally type something along the lines of “write me an ad” and get robotic, cringe-worthy copies. The secret? Be specific about what makes your offer irresistible.
Here’s a prompt framework that works:
"Write a [platform] ad for [product/service] directed at [audience]. Position on [pain point]. Include [unique benefit]. Tone: [conversational/urgent/playful]. Add a CTA that [specific action]."
Example: “Create a Facebook ad for organic dog treats for nervous pet parents. Concentrate on separation anxiety in dogs. Include the benefit of calming ingredients backed by vets. Tone: warm and reassuring. Add a CTA that promotes a first-order discount."
Suddenly, you’re not getting generic fluff – you’re getting copy that speaks to your customer’s real life, midnight Google searches.
SOCIAL MEDIA :null: The new feed is your inbox
What’s the best part? In a matter of minutes, you can produce multiple versions, test them via A/B testing using different hooks, and see what works before you spend any money on advertising. Test headlines. Exchange pain points. Try different CTAs.
Sarah now writes five ad variations before breakfast. Her latest candle campaign? 40% higher click-through rate than any I’d written before.
Get off the struggle bus, writers. Start prompting smarter. Your next winner ad is less than a minute away — and it will almost certainly be better than the one you’ll spend hours agonizing over.
Want to write ads that convert? Use this framework today and see your campaign performance skyrocket.
Until next week,
— The AI for Owner Team
AI for Owner—Practical AI, Human Results
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